For the Students

The Tennessee Lottery has raised more than $7 Billion for education and along the way has helped make college degrees a reality for so many students across the state. To commemorate the achievement, we worked alongside our friends at Buntin to transform their storyboards into the animation seen above. Using a mixture of 3D and 2D animation along with a host of texturing & lighting techniques, it’s safe to say the Lottery just hit the jackpot. See the breakdown below to get an inside look at the process.

 

Individual Elements were designed to create high resolution textures used to maintain the fine details in the macro shots used throughout the spot.

The 7 Billion Dollar Breakdown