Brand: NASCAR and the National Highway Traffic Safety Administration (NHTSA)

If anyone knows about safety on the road, it’s NASCAR drivers who spend their careers in cars. NASCAR and the NHTSA partnered together to promote vehicle safety in the ‘Drive for Safety’ campaign. We modeled, animated and composited cars onto empty track shots filmed at the Atlanta Motor Speedway.

In total we had to develop twenty five different paint schemes and six different car body styles for the spot.

Below are a selection of clips showing some of the early rough in stages of production along with a compositing breakdown for the finished spot:



The following stills showcase some of the different cars we developed along with initial lighting and integration tests: