Paper is the starting point for many ideas. A rough sketch. Scribbled notes. And yes, the genesis of the handmade artistic spirit we were excited to capture with the “Unleash The Sheets” series for Hammermill. Using 3D animation to reimagine how makers use paper to bring their ideas to life, each spot is a celebration of paper’s enduring role as both muse and medium. Check back soon for more as we continue to develop this series in collaboration with our friends at Sullivan Branding.