High Voltage Fun

We love when an opportunity comes around requiring the skillsets of the entire Elastic Pictures team. This 3D animated broadcast commercial introducing the Hoosier Lottery’s Power Family, is a prime example. It was all hands on deck to create everything from initial sketches, 3D modeling, rigging, lighting, texturing and animation (both 3D & 2D), Houdini simulations, compositing and final conform. And, every step of the process was an opportunity to crank up the fun. Check out some behind the scenes below to see how it all came together.