For the Love of Food
Here at Elastic Pictures, we fancy ourselves artisanal AF. The smell of fresh baked bread permeates the air in the studio almost as often as buttery smooth keyframes hit our screens. Each Friday, the grill is lit and the kitchen buzzes with excitement as we conjure up a weekly feast. So naturally, our team was more than excited to take on post production and animation for this FreshDirect spot.
FreshDirect travels to the ends of the earth to deliver the freshest products to their customers in the greater New York area. It’s a real hands on process. For that reason, we chose to use traditional hand drawn animation to bring their messaging to life.