2216 W Blount Avenue
Knoxville, TN 37920
Food City  —  Treasure Hunt
A Can Do Attitude
Ever open your pantry and wonder what it would be like for all of the products to come to life and be excited you’ve found them? No? Well, that’s what we were asked to imagine and it’s these types of challenges which keep us coming to work everyday.
Happy products need a happy place to call home. For this spot we created several areas of the home including this lovely kitchen for our characters to await your discovery.
Each of the products you see were modeled by our 3D artists using product photos for reference. We then outfitted each model with a character rig to control the various actions needed throughout the commercial. Don’t you wish everyone had an additional smile control?