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Farm Bureau Health Plans  —  Simpler Times

Back to the Good Ol’ Days

Taking the lead on post production and visual effects for this broadcast campaign, our team employed a variety of editing, color grading, and visual effects techniques to bring this nostalgic concept from vision to moving pictures on your TV screen.

VFX Breakdown

Across multiple spots in the campaign, each character and vehicle were carefully rotoscoped, or separated from the background, before moving to the color grading process. We then used 3D camera tracking, modeling, texturing and lighting techniques to add the realistic signage to the shots.




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