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Discovery Networks  —  Trigger Bugs
A Bug For Every Season
While the word bug probably gives you a serious case of the willies, Trigger Bugs are a creative way for Broadcast Networks to periodically reveal their logo to the viewing audience which serves as a way to both identify the network and increase brand recognition. Throughout the year, we developed several seasonal Trigger Bugs for Discovery Networks including HGTV, DIY, and Great American Country – all with the hope of bringing a little joy to bottom right corners of TVs everywhere.
For every bug who gets its wings and makes it to broadcast, many others are squished out of existence during the concept phase.